Privacy policy
1. Data collection in public places
For the purpose of analyzing different movements in various locations and circumstances, Sensrad collects radar data and images of diverse public environments, also known as "Public Environment Data." Personal information may unintentionally be included in such data.
1.1 Type of collected data
Sensrad's collection of public environment data includes pictures of recognizable people moving around in the public space where the data collection is conducted, as well as pictures of vehicles with identifiable license plates. Vehicle speed, directions, location, and time can also be included in the collected data.
1.2 Intended purpose
The purpose for Sensrad to collect data in a public environment, including personal data, is to:
Be able to develop and verify perception software to detect, track, trace, and classify objects in relevant scenarios. The targeted applications for the perception software include but are not limited to; on-/off-road vehicle navigation, intelligent traffic systems, security surveillance applications, flying object applications, and naval/marine applications.
For Sensrad, a third party or by Sensrad in partnership with a third partner, being able to conduct scientific research on artificial intelligence in general and/or specifically for perception application development.
1.3 Legitimate interest
In cases where Sensrad has a legitimate interest in processing the personal data for the aforementioned purposes, the processing of the data included in the Public Environment Data will be based on a balance of interests or your implied consent for us to do so in jurisdictions where consent is required as the basis for processing. The public at large as well as the people who can be seen or identified using the Public Environment Data benefit from Sensrad's ability to accomplish the aforementioned goals. It is in the public interest to successfully develop safe, reliable, and secure software for advanced navigation, assistance, and security.
In a public urban environment, pedestrians, bikers, people in cars, cars with license plates, etc., are all common. Sensrad needs to collect information about actual traffic conditions and environments. For the Public Traffic Environment Data to serve its intended goals, it must be genuine and unchangeable. Therefore, without processing personal data, such as obscuring faces or license plates, the desired goal cannot be accomplished.
In order to preserve the integrity of the people who are visible in or identifiable from public environment data, this data is collected in public places where it is appropriate and possibly expected by the people involved. Sensrad has additionally taken steps to restrict access to the Public Environment Data, and it will only send the data to other controllers who will process it for the aforementioned objectives and no other while maintaining the same level of security as Sensrad.
Sensrad only uses the personal information contained in the Public Environment Data for the purposes specifically stated here. Sensrad has no interest in and makes no effort to extract any other personal information or identify the people who are visible in or recognizable from the Public Environment Data.1.4 Vital interest
In order to safeguard the public's vital interests, such as enabling safe navigation, safe driving, security, and safety, Sensrad also processes the personal data included in the Public Environment Data for the aforementioned purposes.
1.5 Time limitations
For the aforementioned goals, the personal information contained in the Public Traffic Environment Data will not be processed for any longer than is required. As a result, Sensrad routinely separates and deletes unnecessary data.
1.6 Third-party data access
Sensrad may give third parties access to data sets that include Public Traffic Environment Data and are utilized for the aforementioned reasons. These third parties will include universities and collaboration partners conducting scientific research and development in AI, whether privately or state-funded, including research institutes and research and development organizations, as well as other software or AI developers that Sensrad collaborates with.
The Public Traffic Environment Data will only be transferred to a third party for uses consistent with Sensrad's previously stated goals for processing personal data. The personal information contained in the Public Traffic Environment Data will be processed by third parties acting as independent data controllers. Such controllers are asked to process personal data with the same degree of security that Sensrad uses.1.7 Personal legal rights
If you have any questions or concerns about this privacy policy or our practices regarding personal data, please contact us at info@sensrad.com. You will be requested to give us the location, time, and date of any instances in which you think you may have been involved in Sensrad's collection of Public Traffic Environment Data if you wish to exercise any of your rights as a data subject with regard to this information.
Do not hesitate to contact us if you have any issues about our Public Traffic Environment Data. Please refer to the contact information above or on our Contact page.
2. Digital data collection
2.1 Introduction
This privacy policy governs the manner in which sensrad.com ("we," "us," or "our") collects, uses, maintains, and discloses personal data collected from users ("you" or "users") of our website sensrad.com and any related services or applications (collectively, the "service"). This privacy policy applies to the service and all products and services offered by sensrad.com.
2.2 Personal data collection
We may collect personal data from users in various ways, including but not limited to when users visit our website, register on the site, place an order, subscribe to our newsletter, respond to a survey, fill out a form, or interact with other features, services, or resources we make available on our website. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and payment information. We will collect personal data from users only if they voluntarily submit such information to us. Users can always refuse to supply personal data, except that it may prevent them from engaging in certain service-related activities.
2.3 Cookies and tracking technologies
Our website may use cookies and other tracking technologies to enhance user experience. Cookies are small text files placed on your device that contain information about your activity on our website. We may use cookies to personalize content, analyze site traffic or provide social media features. You can control or disable cookies through your browser settings. However, please note that disabling cookies may limit your access to certain features of the service.
2.4 Use of personal data
We may collect and use personal data for the following purposes:
To personalize user experience: we may use personal data to understand how our users as a group use the service and to improve our products and services.
To send periodic emails: We may use your provided email address to send information and updates pertaining relevant news or updates regarding Sensrad and its products. It may also be used to respond to their inquiries, questions, and/or other requests.
2.5 Data protection and security
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal data, username, password, transaction information, and data stored on our website.
2.6 Disclosure of personal data
We do not sell, trade, or rent users' personal data to others. We may share generic aggregated demographic information not linked to any personal data regarding visitors and users with our business partners or trusted affiliates for the purposes outlined above.
2.7 User rights
Users have certain rights regarding their personal data. These rights may include the right to access, correct, update, or delete their personal data held by us. Users may also have the right to restrict or object to certain processing activities. To exercise these rights, users can contact us using the information provided in the "Contact" page. We will respond to such requests in accordance with applicable data protection laws.
2.8 Data retention
We will retain personal data for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. We will also retain and use personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
2.9 International data transfers
Our website and Service may be hosted and operated in countries outside the European Economic Area (EEA). This may involve the transfer of personal data to these countries. We will ensure that any such international transfers comply with applicable data protection laws and that appropriate safeguards are in place to protect the security and privacy of your personal data.
2.10 Changes to this privacy policy
We reserve the right to modify or update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage users to review this privacy policy periodically for any changes. Continued use of the service after any modifications to this privacy policy constitutes your acceptance of those changes.
2.11 Contact us
If you have any questions or concerns about this privacy policy or our practices regarding our collection of personal data, please contact us at info@sensrad.com
